The Innovative Marketing Strategies of MTN Cameroon

Francis Mbah Takwi; Atingwa Corlence; Vivian Neba Akosso; Bejanga Sharon; Kiven Cynthia

doi:doi:10.11648/j.ajomis.20210602.11

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The Innovative Marketing Strategies of MTN Cameroon

Francis Mbah Takwi, Atingwa Corlence, Vivian Neba Akosso, Bejanga Sharon, Kiven Cynthia

Published in American Journal of Operations Management and Information Systems (Volume 6, Issue 2)

Received: 29 September 2020 Accepted: 19 October 2020 Published: 3 June 2021

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Abstract

A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.

Published in	American Journal of Operations Management and Information Systems (Volume 6, Issue 2)
DOI	10.11648/j.ajomis.20210602.11
Page(s)	16-20
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Marketing Mix, Strategic Marketing, Business Innovation, MTN

References

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[2]	Davidson, J. (2017) offensive marketing strategies or how to make ur competitors followers, penguin, Harmondsworth.
[3]	Groonroos, C. (2011), service management and marketing. Lexington Books, London.
[4]	Kamdem E. 2004 le management et l’interculturalitr en afrique: experience camerounaise. Les presses de l; universite laval IGNOU, (2012), MS 65: Marketing of Serices, Indira Gandhi National Open University, New Delhi.
[5]	International Telecommunication Union, (1998), General Trends in Telecommunication Reform: Africa, International Telecommunication Union, Geneva, Switzerland.
[6]	Johnson, G. & Scholes, K. (1999), Exploring Corporate Strategy, Prentice Hall Europe, London.
[7]	Kolb, B. (2008), Marketing Research: A Practical Approach, sage Publication India Pvt Ltd, New Delhi.
[8]	Kotler, P. (1980), Marketing Management: Analysis, Planning and Control, Printice Hall, Inc, New Jersey.
[9]	Kotler, P. (2003), Marketing Research, 11th edition, Prentice Hall, New Jersey.
[10]	Lamb, C. W., Hair, J. F., & McDaniel, C., (2008), Marketing, Thomson South-Western, Mason.
[11]	Lovelock, C. H., (1996), Services Marketing, Printice Hall, Inc., New Jersey. Malawi’s Telecom.
[12]	Ngok evina J F 2014 la competivite des entreprises africaine: l cas du cameroun, la revue des sciences de gestion.
[13]	McDonald, M. (1989), Ten Barriers to Marketing Planning, Journal of Marketing Management, Vol. 5, No 1, pp 1-18.
[14]	MTN Cameroun Wikipedia 2020.
[15]	NOU, (2011), MS 95: Research Methodology for Managerial Decision, Indira Gandhi National Open University, New Delhi.

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APA Style

Francis Mbah Takwi, Atingwa Corlence, Vivian Neba Akosso, Bejanga Sharon, Kiven Cynthia. (2021). The Innovative Marketing Strategies of MTN Cameroon. American Journal of Operations Management and Information Systems, 6(2), 16-20. https://doi.org/10.11648/j.ajomis.20210602.11

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ACS Style

Francis Mbah Takwi; Atingwa Corlence; Vivian Neba Akosso; Bejanga Sharon; Kiven Cynthia. The Innovative Marketing Strategies of MTN Cameroon. Am. J. Oper. Manag. Inf. Syst. 2021, 6(2), 16-20. doi: 10.11648/j.ajomis.20210602.11

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AMA Style

Francis Mbah Takwi, Atingwa Corlence, Vivian Neba Akosso, Bejanga Sharon, Kiven Cynthia. The Innovative Marketing Strategies of MTN Cameroon. Am J Oper Manag Inf Syst. 2021;6(2):16-20. doi: 10.11648/j.ajomis.20210602.11

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@article{10.11648/j.ajomis.20210602.11,
  author = {Francis Mbah Takwi and Atingwa Corlence and Vivian Neba Akosso and Bejanga Sharon and Kiven Cynthia},
  title = {The Innovative Marketing Strategies of MTN Cameroon},
  journal = {American Journal of Operations Management and Information Systems},
  volume = {6},
  number = {2},
  pages = {16-20},
  doi = {10.11648/j.ajomis.20210602.11},
  url = {https://doi.org/10.11648/j.ajomis.20210602.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20210602.11},
  abstract = {A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.},
 year = {2021}
}

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TY  - JOUR
T1  - The Innovative Marketing Strategies of MTN Cameroon
AU  - Francis Mbah Takwi
AU  - Atingwa Corlence
AU  - Vivian Neba Akosso
AU  - Bejanga Sharon
AU  - Kiven Cynthia
Y1  - 2021/06/03
PY  - 2021
N1  - https://doi.org/10.11648/j.ajomis.20210602.11
DO  - 10.11648/j.ajomis.20210602.11
T2  - American Journal of Operations Management and Information Systems
JF  - American Journal of Operations Management and Information Systems
JO  - American Journal of Operations Management and Information Systems
SP  - 16
EP  - 20
PB  - Science Publishing Group
SN  - 2578-8310
UR  - https://doi.org/10.11648/j.ajomis.20210602.11
AB  - A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.
VL  - 6
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Author Information

Francis Mbah Takwi

Faculty of Business Management and Sustainability, Information and Communication Technology University USA, Yaounde, Cameroon
Atingwa Corlence

Faculty of Business Management and Sustainability, Information and Communication Technology University USA, Yaounde, Cameroon
Vivian Neba Akosso

Faculty of Business Management and Sustainability, Information and Communication Technology University USA, Yaounde, Cameroon
Bejanga Sharon

Faculty of Business Management and Sustainability, Information and Communication Technology University USA, Yaounde, Cameroon
Kiven Cynthia

Faculty of Business Management and Sustainability, Information and Communication Technology University USA, Yaounde, Cameroon

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APA Style

Francis Mbah Takwi, Atingwa Corlence, Vivian Neba Akosso, Bejanga Sharon, Kiven Cynthia. (2021). The Innovative Marketing Strategies of MTN Cameroon. American Journal of Operations Management and Information Systems, 6(2), 16-20. https://doi.org/10.11648/j.ajomis.20210602.11

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ACS Style

Francis Mbah Takwi; Atingwa Corlence; Vivian Neba Akosso; Bejanga Sharon; Kiven Cynthia. The Innovative Marketing Strategies of MTN Cameroon. Am. J. Oper. Manag. Inf. Syst. 2021, 6(2), 16-20. doi: 10.11648/j.ajomis.20210602.11

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AMA Style

Francis Mbah Takwi, Atingwa Corlence, Vivian Neba Akosso, Bejanga Sharon, Kiven Cynthia. The Innovative Marketing Strategies of MTN Cameroon. Am J Oper Manag Inf Syst. 2021;6(2):16-20. doi: 10.11648/j.ajomis.20210602.11

Copy | Download

@article{10.11648/j.ajomis.20210602.11,
  author = {Francis Mbah Takwi and Atingwa Corlence and Vivian Neba Akosso and Bejanga Sharon and Kiven Cynthia},
  title = {The Innovative Marketing Strategies of MTN Cameroon},
  journal = {American Journal of Operations Management and Information Systems},
  volume = {6},
  number = {2},
  pages = {16-20},
  doi = {10.11648/j.ajomis.20210602.11},
  url = {https://doi.org/10.11648/j.ajomis.20210602.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20210602.11},
  abstract = {A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - The Innovative Marketing Strategies of MTN Cameroon
AU  - Francis Mbah Takwi
AU  - Atingwa Corlence
AU  - Vivian Neba Akosso
AU  - Bejanga Sharon
AU  - Kiven Cynthia
Y1  - 2021/06/03
PY  - 2021
N1  - https://doi.org/10.11648/j.ajomis.20210602.11
DO  - 10.11648/j.ajomis.20210602.11
T2  - American Journal of Operations Management and Information Systems
JF  - American Journal of Operations Management and Information Systems
JO  - American Journal of Operations Management and Information Systems
SP  - 16
EP  - 20
PB  - Science Publishing Group
SN  - 2578-8310
UR  - https://doi.org/10.11648/j.ajomis.20210602.11
AB  - A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.
VL  - 6
IS  - 2
ER  -

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