Firms all over the world today are embracing new and innovative technologies in all facets of the economy including agriculture and business enterprise. These improved technologies enhance work efficiency and improves better performances. Agriculture and economic business digitalization have come to stay owing to the technological era. Nowadays organizations take advantage of these digital technologies in creating values, products and services in return for profits. A digital platform is used to develop unique selling proposition (USP). This indicates that a buyer will pay for goods or services, which is often monetized. Digital agricultural technologies are changing the face of modern agriculture. Wireless connectivity, data analytics, and data-driven genome editing are quickly being employed in agriculture because they give more precision in decision making and practice. These intriguing and novel technologies are being developed to enhance agricultural operations and economic businesses. In the coming years, every sector of the economy will be entirely online, and firms and individuals are expected to embrace these digital technologies to launch the needed revolutions in world agriculture and businesses. In the business world of today, transformation is crucial to remain competitive. Changing from analog to digital operations is taking precedence across the world. Freemium model, subscription model, ad-supported model, ecosystem model, and hidden-revenue model are some of the business models examined. However, reducing information asymmetry, matching buyers and sellers, lowering transaction costs in commercial markets, changing pricing approach, pursuing new markets, adopting new technological advancement and creating new goods or services are approaches in digitalizing agriculture and economic business growth.
| Published in | American Journal of Operations Management and Information Systems (Volume 8, Issue 2) |
| DOI | 10.11648/j.ajomis.20230802.12 |
| Page(s) | 30-41 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Digitalization, Agriculture, Digital Business Models, Strategies, 21st Century
| [1] | Vendrell-Herrero, F., Bustinza, O. F., Parry, G., and Georgantzis, N. (2017). Servitization, digitization and supply chain interdependency. Industrial Marketing Management, 60, 69–81. doi: 10.1016/j.indmarman.2016.06.013. |
| [2] | Abdulai, A. R., Tetteh, Q. P., and Duncan, E. (2023). Is agricultural digitization a reality among smallholder farmers in Africa? Unpacking farmers' lived realities of engagement with digital tools and services in rural Northern Ghana. Agriculture & Food Security,12, 11-18. (2023). https://doi.org/10.1186/s40066-023-00416-6 |
| [3] | Ng, I. C. L., and Wakenshaw, S. Y. L. (2017). The internet-of-things: review and research directions. International Journal of Resource Marketing, 34, 3–21. doi: 10.1016/j.ijresmar.2016.11.003. |
| [4] | Abdulai, A.R. (2022a). A new green revolution (gr) or neoliberal entrenchment in agri-food systems? exploring narratives around digital agriculture (DA), Food Systems, and Development in Sub-Sahara Africa. Journal of Development Studies,2022.https://doi.org/10.1080/00220388.2022.2032673 |
| [5] | Atanga, S. N. (2020). Digitalization of agriculture: how digital technology is transforming small-scale farming in Ghana. Hague: International Institute of Social Studies; 52-57, 2020. |
| [6] | Duncombe, R. (2016). Mobile phones for agricultural and rural development: a literature review and suggestions for future research. European Journal of Development Resource, 28(2): 213–35. |
| [7] | Abdulai, A. R. (2022b). Toward digitalization futures in smallholder farming systems in Sub-Sahara Africa: A social practice proposal. Frontier in Sustainable Food Systems, 2022; 6: 866331. https://doi.org/10.3389/fsufs.2022.866331. |
| [8] | Nieuwenhuis, L. J. M., Ehrenhard, M. L., and Prause, L. (2018). The shift to cloud computing: the impact of disruptive technology on the enterprise software business ecosystem. Technological Forecasting Social Change, 129, 308–313. doi: 10.1016/j.techfore.2017.09.037. |
| [9] | Ganguly, A., and Euchner, J. (2018). Conducting business experiments: Validating new business models. Research-Technology Management, 61(2): 27–36. doi: 10.1080/08956308.2018.1421381. |
| [10] | Nambisan, S. (2017). Digital entrepreneurship: toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory Practice, 41, 1029–1055. doi: 10.1111/etap.12254. |
| [11] | Agyekumhene, C., de Vries, J. R., van Paassen, A., Macnaghten, P., Schut, M., and Bregt, A. (2018). Digital platforms for smallholder credit access: the mediation of trust for cooperation in maize value chain financing. NJAS Wageningen Journal of Life Sciences, 4, 77–88. |
| [12] | Alberti-Alhtaybat, L. V., Al-Htaybat, K., and Hutaibat, K. (2019). A knowledge management and sharing business model for dealing with disruption: the case of Aramex. Journal of Business Research, 94, 400–407. doi: 10.1016/j.jbusres.2017.11.037. |
| [13] | Li, F., (2020). The digital transformation of business models in the creative industries: a holistic framework and emerging trends. Technological Ovation, 92–93, 1–10. doi: 10.1016/j.technovation.2017.12.004. |
| [14] | Daum, T., Villalba, R., Anidi, O., Mayienga, S. M., Gupta, S., and Birner, R. (2021). Uber for tractors? Opportunities and challenges of digital tools for tractor hire in India and Nigeria. World Development, 2021; 144: 105480. |
| [15] | Amit, R., and Zott, C. (2015). Crafting business architecture: The antecedents of business model design. Strategic Entrepreneurship Journal, 9(4): 331–350. doi: 10.1002/sej.1200. |
| [16] | Nucciarelli, A., Li, F., Fernandes, K. J., Goumagias, N., Cabras, I., and Devlin, S. (2017). From value chains to technological platforms: the effects of crowdfunding in the digital game industry. Journal of Business Research, 78, 341–352. doi: 10.1016/j.jbusres.2016.12.030. |
| [17] | Cenamor, J., Sjodin, D. R., and Parida, V. (2017). Adopting a platform approach in servitization: Leveraging the value of digitalization. International Journal of Production Economics, 192: 54–65. doi: 10.1016/j.ijpe.2016.12.033. |
| [18] | Autio, E., Nambisan, S., Thomas, L. D. W., and Wright, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic. Entreprenuership Journal, 12, 72–95. doi: 10.1002/sej.1266. |
| [19] | Ayim, C., Kassahun, A., Addison, C., and Tekinerdogan, B. (2022). Adoption of ICT innovations in the agriculture sector in Africa: a review of the literature. Agriculture, and Food Security, 11(1): 1–16. |
| [20] | Enkel, E., and Sagmeister, V. (2020). External corporate venturing modes as new way to develop dynamic capabilities. Technological Ovation, 96–97, 102128. doi: 10.1016/j.technovation.2020.102128. |
| [21] | Ritchey, K. C., Foy, A., McArdel, E., and Gruenewald, D. A. (2020). Reinventing palliative care delivery in the era of COVID-19: how telemedicine can support end of life care. American Journal of Hospitality Palliative Medicine, 37, 992–997. doi: 10.1177/1049909120948235. |
| [22] | Birner, R., Daum, T., and Pray, C. (2021). Who drives the digital revolution in agriculture? A review of supply-side trends, players and challenges. Applied Economic Perspective Policy. 4, 32-38. https://doi.org/10.1002/aepp.13145 |
| [23] | Bleicher, J., and Stanley, H. (2016), Digitization as a catalyst for business model innovation a three-step approach to facilitating economic success, Journal of Business Management, 12, 62-72. |
| [24] | Deichmann, U., Goyal, A., and Mishra, D. (2016). Will digital technologies transform agriculture in developing countries? Washington: World Bank; 2016. |
| [25] | Sjodin, D., Parida, V., Kohtamaki, M., and Wincent, J. (2020b). An agile co-creation process for digital servitization: A micro-service innovation approach. Journal of Business Research, 112: 478–491. doi: 10.1016/j.jbusres.2020.01.009. |
| [26] | Etwire, P. M., Buah, S., Ouédraogo, M., Zougmoré, R., Partey, S. T., Martey, E., Dayamba, S. D., and Bayala, J. (2017). An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana. Agriculture, and Food Security, 21, 35-40. https://doi.org/10.1186/s40066-016-0088-y. |
| [27] | Lina, L., David, S., Vinit, P. and Heiko, G. (2021). Evaluation of digital business model opportunities. Research-Technology Management, 64: 1, 43-53, DOI: 10.1080/08956308.2021.1842664. |
| [28] | Gerbert, P., Ramachandran, S., Mohr, J., and Spira, M. (2019). The big leap toward AI at scale. Boston: BCG Henderson Institute. https://image-src.bcg.com/Images/BCG-The-Big-Leap-Toward-AI-at-Scale-June-2018_tcm9-194345.pdf |
| [29] | FAO, (2019). Digital technologies in agriculture and rural areas—Status report. 152. 2019. http://www.fao.org/3/ca4985en/ca4985en.pdf |
| [30] | Macdonald, S. (2018). How to create a customer centric strategy for your business. URL: https://www.superoffice.com/blog/how-to-create-a-customer-centric-strategy/ |
| [31] | Gebauer, H., Fleisch, E., Lamprecht, C., and Wortmann, F. (2020). Growth paths for overcoming the digitalization paradox. Business Horizons, 63(3): 313–323. doi: 10.1016/j.bushor.2020.01.005. |
| [32] | Palloni, G., Aker, J., Gilligan, D., Hidrobo, M., and Ledlie, N. (2018). Paying for digital information: assessing farmers’ willingness to pay for a digital agriculture and nutrition service in Ghana. International Food Policy Ressearch Institute. 2018. https://doi.org/10.2499/p15738coll2.133591. |
| [33] | Holotiuk, F., and Beimborn, D. (2017). Critical success factors of digital business strategy, 13th International Conference on Wirtschaftsinformatik, February 12-15, 2017, St. Gallen, Switzerland, 991-1005. |
| [34] | Limani, Y., Stapleton, L. and Groumpos, P. P. (2018). The challenges of digital transformation in post-conflict transition regions: Digital Technology Adoption in Kosovo. IFAC-Papers on Line, 51(30), 186-191. |
| [35] | Presch, G., Dal Mas, F., Piccolo, D., Sinik, M., and Cobianchi, L. (2020). “The world health innovation summit (WHIS) platform for sustainable development. From the digital economy to knowledge in the healthcare sector,” in Intellectual capital in the digital economy. eds. P. O. de Pablos and L. Edvinsson (London: Routledge), 19–28. |
| [36] | Rajala, R., Hakanen, E., Mattila, J., Seppälä, T., and Westerlund, M. (2018). How do intelligent goods shape closed-loop systems? California Management Revelation, 60, 20–44. doi: 10.1177/0008125618759685. |
| [37] | Sjodin, D., Parida, V., and Kohtamaki, M. (2019). Relational governance strategies for advanced service provision: Multiple paths to superior financial performance in servitization. Journal of Business Research, 101: 906–915. doi: 10.1016/j.jbusres.2019.02.042. |
| [38] | Wakam, G. K., Montgomery, J. R., Biesterveld, B. E., and Brown, C. S. (2020). Not dying alone — modern compassionate care in the Covid-19 pandemic. Northern England Journal of Medicine, 382: e88. doi: 10.1056/NEJMp2007781. |
| [39] | Teece, D. J. (2018). Profiting from innovation in the digital economy: enabling technologies, standards, and licensing models in the wireless world. Resource Policy, 47, 1367–1387. doi: 10.1016/j.respol.2017.01.015. |
| [40] | Sjodin, D., Parida, V., Jovanovic, M. and Visnjic, I. (2020a). Value creation and value capture alignment in business model innovation: A process view on outcome based business models. Journal of Product Innovation Management, 37(2): 158–183. doi: 10.1111/jpim.12516. |
| [41] | Wang, C. J., Ng, C. Y., and Brook, R. H. (2020). Response to COVID-19 in Taiwan: big data analytics, new technology, and proactive testing. Journal of American Medicine Association, 323, 1341–1342. doi: 10.1001/jama.2020.3151. |
| [42] | Vaska, S., Massaro, M., Bagarotto, E. M. and Dal-Mas, F. (2021). The digital transformation of business model innovation: a structured literature review. Frontier Psychology, 11: 539363. doi: 10.3389/fpsyg.2020.539363. |
| [43] | Yeh, C. C. (2017). Using a hybrid model to evaluate development strategies for digital content. Technological and Economic Development of Economy, 23(6), 795-809. |
APA Style
Emeka, O., Christiana, I., Emmanuel, O., Akunna, T., Esther, N., et al. (2023). A Review on Digitalization of Agriculture and Economic Business Model Strategies in the 21st Century. American Journal of Operations Management and Information Systems, 8(2), 30-41. https://doi.org/10.11648/j.ajomis.20230802.12
ACS Style
Emeka, O.; Christiana, I.; Emmanuel, O.; Akunna, T.; Esther, N., et al. A Review on Digitalization of Agriculture and Economic Business Model Strategies in the 21st Century. Am. J. Oper. Manag. Inf. Syst. 2023, 8(2), 30-41. doi: 10.11648/j.ajomis.20230802.12
AMA Style
Emeka O, Christiana I, Emmanuel O, Akunna T, Esther N, et al. A Review on Digitalization of Agriculture and Economic Business Model Strategies in the 21st Century. Am J Oper Manag Inf Syst. 2023;8(2):30-41. doi: 10.11648/j.ajomis.20230802.12
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ajomis.20230802.12,
author = {Osuji Emeka and Igberi Christiana and Osang Emmanuel and Tim-Ashama Akunna and Nwachukwu Esther and Iheanacho Rachael and Ezirim Kelechi},
title = {A Review on Digitalization of Agriculture and Economic Business Model Strategies in the 21st Century},
journal = {American Journal of Operations Management and Information Systems},
volume = {8},
number = {2},
pages = {30-41},
doi = {10.11648/j.ajomis.20230802.12},
url = {https://doi.org/10.11648/j.ajomis.20230802.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20230802.12},
abstract = {Firms all over the world today are embracing new and innovative technologies in all facets of the economy including agriculture and business enterprise. These improved technologies enhance work efficiency and improves better performances. Agriculture and economic business digitalization have come to stay owing to the technological era. Nowadays organizations take advantage of these digital technologies in creating values, products and services in return for profits. A digital platform is used to develop unique selling proposition (USP). This indicates that a buyer will pay for goods or services, which is often monetized. Digital agricultural technologies are changing the face of modern agriculture. Wireless connectivity, data analytics, and data-driven genome editing are quickly being employed in agriculture because they give more precision in decision making and practice. These intriguing and novel technologies are being developed to enhance agricultural operations and economic businesses. In the coming years, every sector of the economy will be entirely online, and firms and individuals are expected to embrace these digital technologies to launch the needed revolutions in world agriculture and businesses. In the business world of today, transformation is crucial to remain competitive. Changing from analog to digital operations is taking precedence across the world. Freemium model, subscription model, ad-supported model, ecosystem model, and hidden-revenue model are some of the business models examined. However, reducing information asymmetry, matching buyers and sellers, lowering transaction costs in commercial markets, changing pricing approach, pursuing new markets, adopting new technological advancement and creating new goods or services are approaches in digitalizing agriculture and economic business growth.
},
year = {2023}
}
TY - JOUR T1 - A Review on Digitalization of Agriculture and Economic Business Model Strategies in the 21st Century AU - Osuji Emeka AU - Igberi Christiana AU - Osang Emmanuel AU - Tim-Ashama Akunna AU - Nwachukwu Esther AU - Iheanacho Rachael AU - Ezirim Kelechi Y1 - 2023/11/30 PY - 2023 N1 - https://doi.org/10.11648/j.ajomis.20230802.12 DO - 10.11648/j.ajomis.20230802.12 T2 - American Journal of Operations Management and Information Systems JF - American Journal of Operations Management and Information Systems JO - American Journal of Operations Management and Information Systems SP - 30 EP - 41 PB - Science Publishing Group SN - 2578-8310 UR - https://doi.org/10.11648/j.ajomis.20230802.12 AB - Firms all over the world today are embracing new and innovative technologies in all facets of the economy including agriculture and business enterprise. These improved technologies enhance work efficiency and improves better performances. Agriculture and economic business digitalization have come to stay owing to the technological era. Nowadays organizations take advantage of these digital technologies in creating values, products and services in return for profits. A digital platform is used to develop unique selling proposition (USP). This indicates that a buyer will pay for goods or services, which is often monetized. Digital agricultural technologies are changing the face of modern agriculture. Wireless connectivity, data analytics, and data-driven genome editing are quickly being employed in agriculture because they give more precision in decision making and practice. These intriguing and novel technologies are being developed to enhance agricultural operations and economic businesses. In the coming years, every sector of the economy will be entirely online, and firms and individuals are expected to embrace these digital technologies to launch the needed revolutions in world agriculture and businesses. In the business world of today, transformation is crucial to remain competitive. Changing from analog to digital operations is taking precedence across the world. Freemium model, subscription model, ad-supported model, ecosystem model, and hidden-revenue model are some of the business models examined. However, reducing information asymmetry, matching buyers and sellers, lowering transaction costs in commercial markets, changing pricing approach, pursuing new markets, adopting new technological advancement and creating new goods or services are approaches in digitalizing agriculture and economic business growth. VL - 8 IS - 2 ER -
Department of Agriculture, Alex Ekwueme Federal University Ndufu Alike, Abakaliki, Nigeria
Information