Analysis on the Operation Modes and Strategies of China's Product Placement

Xu Meng

doi:doi:10.11648/j.jim.20180703.12

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Analysis on the Operation Modes and Strategies of China's Product Placement

Xu Meng

Published in Journal of Investment and Management (Volume 7, Issue 3)

Received: 24 June 2018 Accepted: 6 July 2018 Published: 2 August 2018

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Abstract

When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.

Published in	Journal of Investment and Management (Volume 7, Issue 3)
DOI	10.11648/j.jim.20180703.12
Page(s)	81-85
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Product Placement, Operation Modes, Marketing Strategies

References

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[4]	Li Shenglong (2011). Discussion on Chinese Film Product Placement. Journal of Guizhou University for Nationalities (5): 147.
[5]	Wang Kai, Liu Xiao, Yu Yi Xin, Guo Guangjun (2017). Analysis of product placement in large-scale TV activities. Contemporary TV (10), 69-70.
[6]	Yang Yan Jun (2016). Analysis of the development of implantable advertising in network homemade drama. Publishing wide-angle (23), 69-71.
[7]	Wan Jun (2012). Problems and Countermeasures of Operational Models of Chinese Cinematic Implantable Advertising. Journal of Suzhou College of Education, 29(3):12-13.
[8]	Rong Yi (2012). An analysis on the Marketing Strategy of Product Placement. Value Engineering.
[9]	Zhang Liping et al (2012). Establish a New Paradigm for Chinese-style Product Placement. Journal of Social Science of Jiamusi University, 30(3): 169.
[10]	Ma Rugao and Wang Yan (2012). The Impact of Implantable Advertising on Brand Evaluation. Expert Forum, (265): 19.
[11]	Li Ning, Lei Tingting (2012). Analysis on the Problems and Countermeasures of Product Placement in China. Journal of Tianjin Vocational College, 14 (4): 81-82.
[12]	Yu Haijun (2011). Analysis on Advantages and Inadequacies of Chinese Film Product Placement. Journal of Jilin Provincial Institute of Education, 27(11): 49
[13]	Zhang Juanli (2016). Analysis of the legal regulation of product placement. China TV (10), 105-108.
[14]	Xu Lili (2017). Research on narrative strategies of brand culture embedding in movie situations. Contemporary films (8), 183-186.
[15]	Xu Yongshun (2017). Deep hierarchical expression -- Analysis of the art of implantable advertising microfilm. Film review (20), 87-89.

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APA Style

Xu Meng. (2018). Analysis on the Operation Modes and Strategies of China's Product Placement. Journal of Investment and Management, 7(3), 81-85. https://doi.org/10.11648/j.jim.20180703.12

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ACS Style

Xu Meng. Analysis on the Operation Modes and Strategies of China's Product Placement. J. Invest. Manag. 2018, 7(3), 81-85. doi: 10.11648/j.jim.20180703.12

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AMA Style

Xu Meng. Analysis on the Operation Modes and Strategies of China's Product Placement. J Invest Manag. 2018;7(3):81-85. doi: 10.11648/j.jim.20180703.12

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@article{10.11648/j.jim.20180703.12,
  author = {Xu Meng},
  title = {Analysis on the Operation Modes and Strategies of China's Product Placement},
  journal = {Journal of Investment and Management},
  volume = {7},
  number = {3},
  pages = {81-85},
  doi = {10.11648/j.jim.20180703.12},
  url = {https://doi.org/10.11648/j.jim.20180703.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20180703.12},
  abstract = {When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.},
 year = {2018}
}

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TY  - JOUR
T1  - Analysis on the Operation Modes and Strategies of China's Product Placement
AU  - Xu Meng
Y1  - 2018/08/02
PY  - 2018
N1  - https://doi.org/10.11648/j.jim.20180703.12
DO  - 10.11648/j.jim.20180703.12
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 81
EP  - 85
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20180703.12
AB  - When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.
VL  - 7
IS  - 3
ER  -

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Author Information

Xu Meng

College of Economics and Management, Shangqiu Nomal University, Shangqiu, China

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Plain Text BibTeX RIS

APA Style

Xu Meng. (2018). Analysis on the Operation Modes and Strategies of China's Product Placement. Journal of Investment and Management, 7(3), 81-85. https://doi.org/10.11648/j.jim.20180703.12

Copy | Download

ACS Style

Xu Meng. Analysis on the Operation Modes and Strategies of China's Product Placement. J. Invest. Manag. 2018, 7(3), 81-85. doi: 10.11648/j.jim.20180703.12

Copy | Download

AMA Style

Xu Meng. Analysis on the Operation Modes and Strategies of China's Product Placement. J Invest Manag. 2018;7(3):81-85. doi: 10.11648/j.jim.20180703.12

Copy | Download

@article{10.11648/j.jim.20180703.12,
  author = {Xu Meng},
  title = {Analysis on the Operation Modes and Strategies of China's Product Placement},
  journal = {Journal of Investment and Management},
  volume = {7},
  number = {3},
  pages = {81-85},
  doi = {10.11648/j.jim.20180703.12},
  url = {https://doi.org/10.11648/j.jim.20180703.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20180703.12},
  abstract = {When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Analysis on the Operation Modes and Strategies of China's Product Placement
AU  - Xu Meng
Y1  - 2018/08/02
PY  - 2018
N1  - https://doi.org/10.11648/j.jim.20180703.12
DO  - 10.11648/j.jim.20180703.12
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 81
EP  - 85
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20180703.12
AB  - When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.
VL  - 7
IS  - 3
ER  -

Copy | Download