American Journal of Operations Management and Information Systems

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Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis

Received: 28 July 2019    Accepted: 27 August 2019    Published: 10 September 2019
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Abstract

Internet is a kind of window for business platforms commonly known as e-commerce. The term electronic commerce or e-commerce is anything that involves an online transaction. In Bangladesh big, medium even small enterprises have adopted e-business platforms, has a great potentiality to evolve e-commerce. M-commerce is a new dimension of e-commerce technology. The purpose of the research is to figure out the present scenario of m-commerce in Bangladesh to take initiative that could strengthen its future. We performed user study among local people to know their experience and opinion using it. The questionnaire were formulated based on m-commerce’s strengths, weaknesses, opportunities and threats. A SWOT analysis were conducted to find realistic outcome that could be applicable to strengthen the m-commerce in Bangladesh. The secondary data is collected from Wikipedia, Ministry of Bangladesh government. The survey was conducted in different cities (Dhaka, Khulna, Rajshahi, Chittagong, Barishal, Sylhet and Rangpur) in Bangladesh. Discussions were taken place for the betterment of m-commerce as per response received from the survey and SWOT analysis result. In order to receive more realistic result the survey could be extended to more cities and local participants with different analysis method for comparison with SWOT analysis.

DOI 10.11648/j.ajomis.20190403.13
Published in American Journal of Operations Management and Information Systems (Volume 4, Issue 3, September 2019)
Page(s) 87-91
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

User Study, M-commerce, SWOT Analysis, E-business

References
[1] Md Thohidul Karim & Xu Qi, E-commerce Development in Bangladesh, International Business Research, Canadian Center of Science and Education, vol 11, No. 11, 2018.
[2] Md. Mohiuddin, Overview the E-Commerce in Bangladesh, IOSR Journal of Business and Management, vol 16, Issue 7, ver II, pp 01-06, July-2014.
[3] Md. Shafiqul Islam, e-Commerce in Bangladesh: Growth and Challenges, IOSR Journal of Business and Management, vol 20, Issue 3, ver 5, pp 10-15, March-2018.
[4] Government of the people’s republic of Bangladesh, http://data.gov.bd/group/technology, 2016.
[5] Highlights of telecom subscription data, December-2018.
[6] Mobile phone subscribers in Bangladesh, Bangladesh Telecommunication Regulatory Commission, November-2018.
[7] Census archived from PCOPK, April-2018.
[8] IFC helps improve retail payment system in Vietnam, Vovnews. Vn., October-2013.
[9] Statistics, Trc. gov. lk. December-2018.
[10] http://www.nta.gov.np/old/en/mis-reports-en.html, NTA_MIS_128, 2018.
[11] Communications Authority of Maldives, www.cam.gov.mv, July-2017.
[12] List of countries by number of mobile phones in use, https://en.wikipedia.org/wiki/, April-2019.
[13] Chermack, Thomas J & Bernadette K. Kasshanna, "The Use of and Misuse of SWOT analysis and implications for HRD professionals", Human Resource Development International 10 (4): 383–399, December 2007.
[14] Community Toolbox: Section 14. SWOT analysis, 02-22-2014.
[15] Westhues, Anne, Jean Lafrance & Glen Schmidt, "A SWOT analysis of social work education in Canada", Social Work Education: The International Journal. 20 (1): 35–56, 2001.
Cite This Article
  • APA Style

    Md. Shafiul Alam Chowdhury, Md. Farukuzzaman Khan, Md. Mahbub Alam, AHM Saifullah Sadi, Mohammad Alauddin. (2019). Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis. American Journal of Operations Management and Information Systems, 4(3), 87-91. https://doi.org/10.11648/j.ajomis.20190403.13

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    ACS Style

    Md. Shafiul Alam Chowdhury; Md. Farukuzzaman Khan; Md. Mahbub Alam; AHM Saifullah Sadi; Mohammad Alauddin. Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis. Am. J. Oper. Manag. Inf. Syst. 2019, 4(3), 87-91. doi: 10.11648/j.ajomis.20190403.13

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    AMA Style

    Md. Shafiul Alam Chowdhury, Md. Farukuzzaman Khan, Md. Mahbub Alam, AHM Saifullah Sadi, Mohammad Alauddin. Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis. Am J Oper Manag Inf Syst. 2019;4(3):87-91. doi: 10.11648/j.ajomis.20190403.13

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  • @article{10.11648/j.ajomis.20190403.13,
      author = {Md. Shafiul Alam Chowdhury and Md. Farukuzzaman Khan and Md. Mahbub Alam and AHM Saifullah Sadi and Mohammad Alauddin},
      title = {Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis},
      journal = {American Journal of Operations Management and Information Systems},
      volume = {4},
      number = {3},
      pages = {87-91},
      doi = {10.11648/j.ajomis.20190403.13},
      url = {https://doi.org/10.11648/j.ajomis.20190403.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20190403.13},
      abstract = {Internet is a kind of window for business platforms commonly known as e-commerce. The term electronic commerce or e-commerce is anything that involves an online transaction. In Bangladesh big, medium even small enterprises have adopted e-business platforms, has a great potentiality to evolve e-commerce. M-commerce is a new dimension of e-commerce technology. The purpose of the research is to figure out the present scenario of m-commerce in Bangladesh to take initiative that could strengthen its future. We performed user study among local people to know their experience and opinion using it. The questionnaire were formulated based on m-commerce’s strengths, weaknesses, opportunities and threats. A SWOT analysis were conducted to find realistic outcome that could be applicable to strengthen the m-commerce in Bangladesh. The secondary data is collected from Wikipedia, Ministry of Bangladesh government. The survey was conducted in different cities (Dhaka, Khulna, Rajshahi, Chittagong, Barishal, Sylhet and Rangpur) in Bangladesh. Discussions were taken place for the betterment of m-commerce as per response received from the survey and SWOT analysis result. In order to receive more realistic result the survey could be extended to more cities and local participants with different analysis method for comparison with SWOT analysis.},
     year = {2019}
    }
    

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    JO  - American Journal of Operations Management and Information Systems
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    UR  - https://doi.org/10.11648/j.ajomis.20190403.13
    AB  - Internet is a kind of window for business platforms commonly known as e-commerce. The term electronic commerce or e-commerce is anything that involves an online transaction. In Bangladesh big, medium even small enterprises have adopted e-business platforms, has a great potentiality to evolve e-commerce. M-commerce is a new dimension of e-commerce technology. The purpose of the research is to figure out the present scenario of m-commerce in Bangladesh to take initiative that could strengthen its future. We performed user study among local people to know their experience and opinion using it. The questionnaire were formulated based on m-commerce’s strengths, weaknesses, opportunities and threats. A SWOT analysis were conducted to find realistic outcome that could be applicable to strengthen the m-commerce in Bangladesh. The secondary data is collected from Wikipedia, Ministry of Bangladesh government. The survey was conducted in different cities (Dhaka, Khulna, Rajshahi, Chittagong, Barishal, Sylhet and Rangpur) in Bangladesh. Discussions were taken place for the betterment of m-commerce as per response received from the survey and SWOT analysis result. In order to receive more realistic result the survey could be extended to more cities and local participants with different analysis method for comparison with SWOT analysis.
    VL  - 4
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Author Information
  • Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh

  • Department of Computer Science & Engineering, Islamic University, Kushtia, Bangladesh

  • Institute of Computer Science, Bangladesh Atomic Energy Commission, Dhaka, Bangladesh

  • Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh

  • Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh

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