Workshops for the Construction of a Communication Strategy from a Multidimensional Approach

Daniela Iriarte; Walter Cassin; Rodolfo Mansilla; Rafael Caeiro

doi:doi:10.11648/j.awcn.20220801.11

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Workshops for the Construction of a Communication Strategy from a Multidimensional Approach

Daniela Iriarte, Walter Cassin, Rodolfo Mansilla, Rafael Caeiro

Published in Advances in Wireless Communications and Networks (Volume 8, Issue 1)

Received: 29 December 2021 Accepted: 28 January 2022 Published: 9 March 2022

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Abstract

Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.

Published in	Advances in Wireless Communications and Networks (Volume 8, Issue 1)
DOI	10.11648/j.awcn.20220801.11
Page(s)	1-6
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Strategic Communication, Systematization, Collective Construction

References

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[2]	Massoni, S. (2014) Metodologías de la comunicación estratégica. Del inventario al encuentro sociocultural. Homo Sapiens Ediciones. Rosario.
[3]	Massoni, S. (2011) Comunicación estratégica. Comunicación para la innovación. Homo Sapiens Ediciones. Rosario.
[4]	Massoni, S. (2007). “Tres movimientos y siete pasos”. En: Estrategias. Los nuevos desafíos de la comunicación en un mundo fluido. Homo Sapiens Ediciones. Rosario.
[5]	Massoni, S. (2003). Estrategias de comunicación rural: un modelo de abordaje de la dimensión comunicacional para el desarrollo sostenible entendido como cambio social conversacional. Tesis Doctoral. UBA.
[6]	Massoni, S. (2002). “Estrategias de comunicación: una mirada comunicacional para la investigación sociocultural”. En: Recepción y mediaciones. Casos de investigación en América Latina. Enciclopedia latinoamericana de sociocultura y comunicación. Guillermo Orozco Gómez (coord.) Grupo Editorial Norma. Buenos Aires/Venezuela.
[7]	Vizer, E. (2003). La trama (in) visible de la vida social. Comunicación, sentido y realidad. Editorial La Crujía. Buenos Aires.
[8]	Von Foester, H. (2005). “Visión y conocimiento: disfunciones de segundo orden”. En: SCHNITMAN, D. Nuevos paradigmas, cultura y subjetividad. Paidós. Buenos Aires. q VON GLASERSFELD, E. (2005). La construcción del conocimiento. En: Schnitman, D. Nuevos paradigmas, cultura y subjetividad. Paidós. Buenos Aires.
[9]	Wallerstein, I. (2006). Abrir las ciencias sociales. Informe de la Comisión Gulbenkian para la reestructuración de las ciencias sociales. Siglo XXI editores, S. A. Buenos Aires. Novena edición en español.
[10]	Wigley, M. (2005). “La deconstrucción del espacio”. En: SCHNITMAN, D. Nuevos paradigmas, cultura y subjetividad. Paidós. Buenos Aires.
[11]	Boletín Oficial de la Presidencia de la Nación (1956). Creación del Instituto Nacional de Tecnología Agropecuaria Año LXIV. N° 18.292.
[12]	Evaluación Externa. Resumen Ejecutivo (2008). Centro Regional Catamarca-La Rioja.
[13]	Informe de Auditoría N° 059/08 (2008) Unidad de Auditoría Interna.
[14]	INTA. (2007). El Enfoque Territorial. Programa Nacional de Apoyo al Desarrollo de los Territorios. Documentos de trabajo N° 1. Buenos Aires. Ediciones INTA. ISBN N° 978987-521268-8.
[15]	Plan Estratégico Institucional 2005-2015 (2004). Disponible en: www.inta.gob.ar/.../plan-estrategico-institucional2005-2015 q Proyecto Regional: Aportes para el desarrollo sustentable del área geográfica Valle Central y Este de la provincia de Catamarca (2013).
[16]	Talleres de planificación estratégica. Informe final (2008).

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APA Style

Daniela Iriarte, Walter Cassin, Rodolfo Mansilla, Rafael Caeiro. (2022). Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Advances in Wireless Communications and Networks, 8(1), 1-6. https://doi.org/10.11648/j.awcn.20220801.11

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ACS Style

Daniela Iriarte; Walter Cassin; Rodolfo Mansilla; Rafael Caeiro. Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Adv. Wirel. Commun. Netw. 2022, 8(1), 1-6. doi: 10.11648/j.awcn.20220801.11

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AMA Style

Daniela Iriarte, Walter Cassin, Rodolfo Mansilla, Rafael Caeiro. Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Adv Wirel Commun Netw. 2022;8(1):1-6. doi: 10.11648/j.awcn.20220801.11

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@article{10.11648/j.awcn.20220801.11,
  author = {Daniela Iriarte and Walter Cassin and Rodolfo Mansilla and Rafael Caeiro},
  title = {Workshops for the Construction of a Communication Strategy from a Multidimensional Approach},
  journal = {Advances in Wireless Communications and Networks},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.awcn.20220801.11},
  url = {https://doi.org/10.11648/j.awcn.20220801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.awcn.20220801.11},
  abstract = {Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.},
 year = {2022}
}

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T1  - Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
AU  - Daniela Iriarte
AU  - Walter Cassin
AU  - Rodolfo Mansilla
AU  - Rafael Caeiro
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T2  - Advances in Wireless Communications and Networks
JF  - Advances in Wireless Communications and Networks
JO  - Advances in Wireless Communications and Networks
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AB  - Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.
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Author Information

Daniela Iriarte

Communication Area, National Institute of Agricultural Technology (INTA), Catamarca, Argentina
Walter Cassin

Rural Development Coordination, National Institute of Agricultural Technology (INTA), Catamarca, Argentina
Rodolfo Mansilla

Paclín Rural Extension Agency, National Institute of Agricultural Technology (INTA), Catamarca, Argentina
Rafael Caeiro

National Institute of Agricultural Technology (INTA), Catamarca, Argentina

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APA Style

Daniela Iriarte, Walter Cassin, Rodolfo Mansilla, Rafael Caeiro. (2022). Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Advances in Wireless Communications and Networks, 8(1), 1-6. https://doi.org/10.11648/j.awcn.20220801.11

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ACS Style

Daniela Iriarte; Walter Cassin; Rodolfo Mansilla; Rafael Caeiro. Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Adv. Wirel. Commun. Netw. 2022, 8(1), 1-6. doi: 10.11648/j.awcn.20220801.11

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AMA Style

Daniela Iriarte, Walter Cassin, Rodolfo Mansilla, Rafael Caeiro. Workshops for the Construction of a Communication Strategy from a Multidimensional Approach. Adv Wirel Commun Netw. 2022;8(1):1-6. doi: 10.11648/j.awcn.20220801.11

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@article{10.11648/j.awcn.20220801.11,
  author = {Daniela Iriarte and Walter Cassin and Rodolfo Mansilla and Rafael Caeiro},
  title = {Workshops for the Construction of a Communication Strategy from a Multidimensional Approach},
  journal = {Advances in Wireless Communications and Networks},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.awcn.20220801.11},
  url = {https://doi.org/10.11648/j.awcn.20220801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.awcn.20220801.11},
  abstract = {Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.},
 year = {2022}
}

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TY  - JOUR
T1  - Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
AU  - Daniela Iriarte
AU  - Walter Cassin
AU  - Rodolfo Mansilla
AU  - Rafael Caeiro
Y1  - 2022/03/09
PY  - 2022
N1  - https://doi.org/10.11648/j.awcn.20220801.11
DO  - 10.11648/j.awcn.20220801.11
T2  - Advances in Wireless Communications and Networks
JF  - Advances in Wireless Communications and Networks
JO  - Advances in Wireless Communications and Networks
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2575-596X
UR  - https://doi.org/10.11648/j.awcn.20220801.11
AB  - Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.
VL  - 8
IS  - 1
ER  -

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